Toronto. Dec 10, 2024 - WMS Enterprises (WMS) announces the grand opening of the Alleluia Wear Store in the Beaches.

Wayne Simpson, WMS co-founder:
“We are very pleased and excited about the store. This is a totally positive step for our brand. Our customers have increasingly asked us when we would be opening a location. Now we can give customers the option to shop on-line or the traditional in store experience.

The cozy atmosphere of this ‘boutique’ type store, located in the Beaches area of Toronto, makes the shopping experience very easy. “The full line of clothing is at your fingertips. We believe that we will outgrow this location fairly quickly but for now we will enjoy this cozy atmosphere.”

WMS launched the Alleluia Wear line of apparel a little over a year ago with a line of headwear that quickly expanded to include a variety of t-shirts and sweatshirts. The name was chosen for its significant meaning, ‘the highest praise’. The quality is second to none.

Maxine Simpson, WMS co-founder:
“We won’t compromise on quality because we know that it is what our customers want. Our line of fleece sweatshirts are very popular, even more so with the colder weather…We will be moving into sweatpants and other casualwear fairly soon.”

The grand opening in December comes just in time as the public really starts getting serious about Christmas shopping. “Our customers are all ages but the line is a really big hit with the ’30 something’ and younger group.”

Alleluia Wear is a trademark of WMS Enterprises. The Alleluia Wear store is located at 874 Kingston Road in Toronto. The on-line catalogue may be viewed at www.alleluiawear.com. WMS Enterprises is headquartered in Toronto, Ontario.