Custom Marketing Plans
A marketing plan is essentially about how you plan to undertake your new
business or venture and in what direction you wish to go. In most new
organizations or new projects, a common pitfall is when people set
unrealistic expectations and goals for themselves. The end result is a great
deal of frustration and wasted resources. If you're a new company, marketing is
the one element that will distinguish you from the pack. It will define your
approach to securing a market for your product or service. Too often people
confuse advertising with marketing. Look at your product or service, define your
market and devise workable and realistic strategies to meet your goals or those
of the client.
Communication Strategies
It sounds simple enough...and why not; we do it everyday. Yet people still have
trouble communicating their ideas. Sometimes it might be the challenge of a
large setting, or someone who may appear intimidating. In other cases some
people feel more comfortable communicating in one medium, while ignoring the
potential of another. Communication is the one skill that goes way beyond
voice-mail. It is the human and indelible imprint of your personality. It is a
vital ingredient for any small or large organization and a crucial element to
understand how to motivate people and market yourself and your projects.
Areas such as decision making, assertiveness training and problem solving are
all elements of the communication process; a process that is the engine of any
business growth.
Strategic Planning
Once your idea is underway you may be looking at new ideas and strategies to
improve, diversify, or expand your service. For many new and established
businesses, this decision depends on a number of variables that take into
account your track record to date, realistic expectations and future market
demands. As the creator of an idea, gaining an objective perspective into all these
elements will help you decide which path will be the most effective one to
pursue.
Event Organization
An event can span everything from a simple company function to a major conference and convention. Event planning and organization is one of the largest areas of growth in the service sector. Skilled individuals are constantly in demand to meet the growing requirements of a professionally staged event.
A.A.H. provides comprehensive training in all aspects of event planning including strategic planning, research and development and project implementation.
